Pokémon Go – King of the retail industry?
My 14 year old son ran out of the house last night to try and catch a virtual monster. When he returned he shouted at me to stand still as he needed to throw a ball at my arm.
Don’t worry, there was no violence in my house in Southsea last night, my son, like the majority of the country, is obsessed with Pokémon Go.
The augmented reality game from Japan’s Nintendo, where players walk around real-life neighbourhoods to hunt down virtual monsters on their smartphone screens, had more than 65 million users in the United States just seven days after launch. Now it has arrived in the UK and public places are full of people trying to catch the rare Mew. (I hear no one has found it yet?!). People across the globe from Antarctica to Asia are obsessed with, what I remember, as a rather bizarre anime.
Children are having a blast and adults are reliving their childhoods, so it’s a win win situation. But the real winners here are the businesses that are catching on quickly and who are leveraging the app’s phenomenon to drive footfall to their establishments from museums to restaurants and swimming pools. The integration of Pokémon Go of our real life with active game play could completely shift how we, as customers, interact with businesses in 2016 and beyond.
So far, i’ve only caught two of these funny little monsters…but who knows what the weekend will bring!
Michelle Soper-Dyer, soon to be member of the Elite Four, Transalis
More info about Pokémon Go: http://www.pokemon.com/uk/pokemon-video-games/pokemon-go/